Net Business Goals - NameS for your site

Because domains names can be rented so cheaply it is quite normal for individuals to own more than one and companies may have quite a few.

Web site domains for on-line marketing

Domain names that are used for on-line marketing should do two important things for their owner:

• Re-assure the surfer that the site is likely to be both relevant and appropriate to their needs - e.g. cheshire-quality-homes.
• Give the Search Engines an added incentive to visit your particular site because you have chosen words that match the surfers enquiry.

Because no-one will be actually typing this name for your site it can be quite long but be aware that very long names could be regarded with suspicions of fraud, malware etc.

Web site domains for off-line marketing

Because these domains may need to be keyed they must be short. They should also be memorable in the minds of people you want to visit your site when they have a need to do so. An example might be "need-a-boiler.co.uk" or "chester.car-rental.co.uk" or "broken-window.co.uk". Note that the second example is different from the other two - the actual name of that site would be "car-rental.co.uk" and the chester prefix could direct customers to either then whole site or the branches in the Chester area.

Web site domains for business e'Mail

Ideally these should also be short.

If possible, this should be your company name or the closest match that is available. Since the bursting of the ".com" bubble it is almost invariably better for companies that only trade in the UK to have a .co.uk suffix to their name.

Web site domains for personal e'Mail

Ideally these should also be short.

The choice is very much your own as to whether to use family names or not and whether to use a ".co.uk" suffix which is cheap to rent and can be used for a web site if ever you had the inclination or you can adopt the convention of having a ".me.uk" suffix which is more expensive and could be more of an enticement to Spammers as it is clear that the whole domain is devoted to "real people".

Want to find out more about the company and its services

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