Net Business Goals - getting your site high in the Search Engine listings

This is an extensive topic and the guide below is simple a very basic set of instructions that can hopefully be used without the need for too much knowledge about the topic.

What you need to do to promote your site in Search Engines

Search Engine Optimisation or SEO

If you subscribe to our managed service for search engine optimisation then you only need to read our summary reports and take actions when we identify significant opportunities or problems that need resolution.

If you manually analyse your own search engine optimisation then you will need to do the following, probably quarterly:

• Analyse the trends of surfers with respect to all of your online and offline marketing initiatives
• Identify correlations between marketing effort and/or expense and the business results - ideally profit but at worst revenues factored by a G.P. factor. Most useful are the following - in reverse order - i.e. most useful first:
  • Referers - look at the keywords used and compare to previous months and, if available - the previous year - especially if your business is seasonal.

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